1880 > 1981
The history of the Chen family of Yoshan Tea goes back for more than 100 years to when they began the cultivation and production of the Dong-Ding Oolong Tea in the Fenghuang Village located in the Lugu Region of Nantou County. The simple and industrious lifestyle and careful attitude towards tea making has since been deeply imprinted into the hearts of the Chen family. Since then, the development among expanding of tea production region and diversification to wholesale business, as well as rising in popularity of tea competitions, laid an excellent foundation for the future "Yoshan Tea".
1990 > 2001
Mr. Chen moved the business to Zhushan, and established the Jia Jan Tea Production Facility (precursor to Yoshan Tea). Along with expansions in the scale of the business and rise in popularity of high mountain tea, Yoshan Tea began to co-operate and signed contracts with farms in each of the high mountain tea production zones. Mr. Chen also established a tea quality grading system, remodeled the store for a cleaner and uncluttered tea-drinking environment, and standardized the tea inventory management process.
2002 > 2004
Expansion in retail sales led to rising of branding importance. Mr. Chen decided to combine the meaning of Chinese word “travelling through great mountains for great tea” to establish the brand "Yoshan Tea". Mr. Chen also set up the biochemical pesticide testing facility, and began to strictly implement tea batch inspection and testing system, regarding to the seriousness and hazardous nature of pesticide residues. Yoshan Tea also trained and sent tea culture experts to schools, in order to pass the tradition of Taiwan’s tea culture.
2007 > 2010
In 2008, Yoshan Tea built a new factory and made the company as one of the very few tea companies with an ISO-22000 qualified manufacturing facility. Same year, General Manager Miss Ye Shu-pen was one of the winners of the Council of Agriculture’s Shennong Award, a sign of affirmation by the government of Yoshan Tea’s years of contribution to the industry. Yoshan Tea also established “Tea Culture House” next to its production facility, so that visitors can learn about the diversity of Taiwanese teas and experience the production process.
2014 > 今日
Taiwan's tea industry continues its growth and evolution with the increasing appreciation from the youth and people with trendy lifestyle. In 2014, Yoshan Tea remodeled its “Tea Culture House” museum to shorten the distance between people and tea, with multilingual introduction of Taiwanese tea culture and enhanced quality of experience.
In addition, Yoshan Tea has been expanding branches in China, Hong Kong, Singapore, Russia, England and the United States, so that international tea drinkers can also experience the passion and hospitality of Taiwanese tea culture.